As the Mother of a college junior who will soon be stepping into the world of full-time employment, one of my biggest concerns is how is is presenting himself to potential future employers. Did he iron his suit for the interview? (probably not knowing my son) Does he have a well crafted impressive resume? Does his online/social media presence project a positive image? The last question is very important. In today’s job market, recruiters are looking at a candidate’s online presence. All they have to do is Google his name. Pretty much everything he has ever done on the internet will be at their fingertips. Then, analyzed to see if he is the right or the “we can see your fraternity shenanigans” wrong person for the job.
One of the best ways for him to maintain a positive social presence is to follow the “you are what you tweet, post, snap, and instagram” rule….if it’s not something he wants Mom to see ( I will find out anyway 🙂 ) then it’s definitely not something a potential employer should see either. I recently found out about another way my son can project a favorable image of himself online while making himself stand out among the field of other applicants…..by creating his own personal website. A personal website will allow him to control his online image and craft it in a way that highlights his character, education, and other strengths.
Why a Personal Website?
Domain.ME recently conducted an extensive study of over 300 Human Resource professionals and found out some very interesting and important facts that college aged children and their parents should consider:
- 67% of HR professionals surveyed claim that a personal website provides more insight than a resume alone.
- 59% of HR professionals believe that personal websites provide a dynamic representation of personal and professional qualifications
- For 55% HR professionals personal website increases their interest in learning more about the candidate.
- When it comes to Social Media for screening candidates, HR professionals rely mostly on LinkedIn.
These are just a few of the eye-opening facts included in the US Survey: HR Professionals’ Recruiting Habits & Trends ebook. I wish I had known about the importance of him having this type of personal branding last Spring while he was interviewing for Summer internships. Although he was able to land a job, it wasn’t for any of the internships that he was seeking. If he had created a personal website prior to applying for them, I believe he would have had an advantage over the other applicants for those positions. I had the chance to read the entire study. As a result will be making sure my son gets his own personal website. The job market is competitive! A personal website could be the edge needed to shine a spotlight on him.
If you’re interested in finding out more information you can download Domain.me’s free ebook. You’ll find out what HR professionals say about:
- What impacted HR industry the most in the last five years – and how does that impact you.
- Which type of online content is most likely to enhance your job candidacy, and which can eliminate you from consideration.
- What having a personal website means for you as a potential candidate.
Like all parents, I want the best for my children. I do my best to provide them with guidance and the tools to help them be successful in whatever career/path they wish to pursue. Any help in showing the world how amazing they are is more than welcome. Thanks for the info Domain.me!
(Had to throw the above picture in here…..that’s my college junior on the right….and how I’ll always see him on the left…. 🙂 )
***This post was inspired and sponsored by Domain.ME , the provider of the personal URL’S that end in .ME. As a company, they aim to promote leadership to the tech world. All thought and opinions are my own.***